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Market NewsJuly 20, 2026

The #1 Seller Mistake Right Now (Tampa Bay Edition)

Shebastian Burley

Shebastian Burley, Realtor®

CENTURY 21 BE3 · Tampa Bay

Sellers, Listen Up

Rates are what they are. Inventory is what it is. Affordability is tight. You can't change any of that.

But here's the thing: you don't need to.

Jimmy Burgess laid out the biggest mistake sellers are making right now in a recent Inman piece. His point is simple. You can't control the market. But you can control how you navigate it.

That's the mistake sellers keep making. They wait for conditions to change instead of adjusting their strategy to the conditions in front of them.

What This Means For Tampa Bay

Our market has its own personality. Inventory has grown in pockets across Pinellas, Hillsborough, and Pasco counties. Buyers have more options than they did two years ago. That changes the game for sellers.

If your home isn't priced right for today's Tampa Bay buyer, it sits. If it sits, buyers start asking questions. Every extra week on market chips away at your leverage.

The sellers who win right now aren't waiting for rates to drop or inventory to shrink. They're pricing smart, presenting well, and working with someone who knows this market block by block.

What Buyers Should Take From This Too

If you're a buyer, this cuts both ways. Rate uncertainty and affordability pressure are real. Some buyers may qualify for programs or loan products that make today's numbers work better than they expect. That's a conversation worth having before you assume you're priced out of Tampa Bay.

Don't let a headline talk you out of a home search. Let a real conversation about your numbers do that instead.

The Bottom Line

You can't control rates. You can't control inventory. You can't control affordability swings.

What you can control: pricing right, prepping right, and having someone in your corner who reads the Tampa Bay market daily, not quarterly.

That's the job. That's what I do.

Ready to talk strategy for your home? Reach out here or see what selling with me looks like.

*Source: The biggest mistake sellers are making right now (and how you can help them avoid it)*

Ready to talk about your move?